Jeep's booth, for instance, features a massive waterfall that spells out slogans and logos in torrents of falling water. Its booths and displays easily out-pizazz E3's.
You thought the gaming industry's Electronic Entertainment Expo was big? NAIAS dwarfs it. Manufacturers from all over the world come here to announce their new cars, usually one per hour. This auto show is the biggest of its kind in North America.
